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Successful Smart City concepts require more than data, technology and infrastructure. This two-hour segment will focus on strategies, best practice and business cases on how out of home, sensors, digital touchpoints and content can enable cities to generate, process and distribute information. Smart City concepts building on existing infrastructure including…

Successful Smart City concepts require more than data, technology and infrastructure. This two-hour segment will focus on strategies, best practice and business cases on how out of home, sensors, digital touchpoints and content can enable cities to generate, process and distribute information. Smart City concepts building on existing infrastructure including power, connectivity and maintenance deliver a faster return on invest. Panel discussions with smart city, out of home and technology international smart city experts will complement the session’s keynotes.

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